Up to Bottom: Indoor Roof at Earls Court | Dupenny Wallpapers | Thelermont Hupton | Flexible Wooden.
HINT: convergence of new products, trends, emerging design expressions, in a word: FUTURE.
"100% Design London has been developed with one commitment in mind: to inspire. Our Daily lives don´t allow time to explore and seek out the new. Yet now is exactly the time that the design industry must sharpen its pencils and seek out fresh thinking, emerging trends and new products.
As ever, we have our eye in the future of our industry. 15 years ago, during our first show, email was optional, phones were tied to the wall, and fax was king! The next 15 years will see further technological convergence and the emergence of new global cultural and economic centres."*
* from 100% Design Directory presentation written by Peter Massey.
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